ppb

Who do I think I am?

Pedro Pablo Bergelund, also known as PPB, Creative Director with 11 years of experience in the industry. Someone who has written countless scripts, crafted numerous presentations, and developed many award-winning idea case studies. But let’s be honest, for this introduction, also someone who uses ChatGPT.

I embrace creativity and diversity in all its forms—like watching the magic of a Champions League match and then enjoying the unique charm of a local Peruvian football game on the same day. 

As a Peruvian working abroad for over three years, I’ve soaked up a wealth of cultural experiences from my time in Honduras and now in Mexico. Here, I share my home with a Mexican roommate—my adopted dog, Margarito, who’s my creative partner when I’m working from home.

✺ Working Experience 

Creative Director • LePub México • 2025 ➝ now

Associate Creative Director • LePub México • 2023 ➝ 2025

Senior Copywriter • Ogilvy Honduras • 2022 ➝ 2023

Senior Copywriter • Bitso Latam • 2022

Senior Copywriter • Fahrenheit DDB Perú • 2020 ➝ 2022

Senior Copywriter • Wunderman Thompson Perú • 2018 ➝ 2020

Junior Copywriter • VML Perú • 2017 ➝ 2018

Junior Copywriter • Wunderman Thompson Perú • 2015 ➝ 2017

✺ AWARDS & RECOGNITIONS

x12 CANNES LIONS (3 Gold / 5 Silver / 4 Bronze / 24 Shortlists)
x28 CLIO AWARDS (4 Grand Clio, 5 Gold, 9 Silver/ 10 Bronze)

x8 D&AD (1 Yellow, 4 Graphite / 3 Wood)
x28 LONDON INTERNATIONAL AWARDS (1 NA Agency of the year, 12 Gold / 8 Silver / 7 Bronze)
x40 OJO DE IBEROAMÉRICA (3 GP, 3 Best Local Idea / 23 Gold / 7 Silver /4 Bronze)

x6 THE ONE SHOW (1 Gold / 1 Bronze/ 4 Merit)
x1 ADC Awards (1 Bronze)

x3 EL SOL DE BILBAO (1 Gold / 1 Silver / 1 Bronze)
x2 EPICA Awards (2 Bronze)
x1 FIAP (1 Silver)
x3 EFFIE LATAM (1 Gold / 2 Bronze)
X4 EFFIE PERÚ (1 Gold / 1 Silver / 2 Bronze)
X1 IAB MIXX (1 Best in Show, 2 Gold, 3 Bronze)
ANDY AWARDS (1 GRANDY)

x2 CÍRCULO DE ORO México (4 GP, 5 Gold, 4 Silver / 3 Bronze)
x6 PREMIO IDEAS Perú (1 Best Country Idea / 4 Gold / 1 Silver)